Broad vs. Niche: You’re Doing It Wrong

A smarter way to grow followers and revenue without burning out

The reason most creators fail to grow a loyal audience is because they don’t approach content like a strategy game.

They post randomly, mistaking variety for strategy. They post without knowing why they’re posting, who it’s for, or what it’s supposed to do. And they burn out when nothing grows, wondering why all their effort leads nowhere.

If that sounds familiar, here’s the truth: posting at random isn’t a strategy, it’s wishful thinking. To grow, you have to think like a strategist. Every post is a move. Every move should serve a purpose.

Today, you’ll learn:

• When to go broad and how to do it right

• When to go niche and why it pays off big

• How to align your content with your goals

• How to mix both in a system that compounds over time

This isn’t about chasing views. It’s about attracting leads, building trust, and turning content into real leverage.

Let’s break it down.

Go Broad to Get Seen

Broad content gets a lot of attention, but only surface-level attention.

Topics like “AI”, “Python” or “Career Growth” are crowd-pleasers, they pull in big numbers because:

1. They are beginner-friendly, don’t require any prior knowledge, anyone can click

2. They have wide appeal, they attract everyone from newbies to casually curious

3. They ride the algorithm, they are high-interest keywords that push your reach

This content fills the top of your funnel. It’s not meant to convert, it’s meant to get you noticed. It opens doors. It’s excellent for building visibility, especially when you’re just starting out or want to grow your brand.

The biggest mistake is going broad without a clear focus or a next step. Without these, your broad content is just generic noise.

Every broad post should answer one real question your audience has + point somewhere deeper—like a case study, tool, or framework, to keep their interest and build momentum beyond that first touch.

For example:
❌ Don’t write “Intro to AI.”
✅ Write “How AI Cuts Retail Inventory Waste by 30%.”

Still broad, but now it’s grounded, useful, and specific. That’s what makes it stick.

Broad content is the invite. Niche is where the real conversation begins. Let’s get into it.

Go Niche to Build Loyalty

Niche content speaks directly to the people who actually care, and care deeply.

They don’t just skim. They dive into your long-form content, share it with others, and reference your ideas in conversations. They are your future fans and clients.

When you write niche content, you’re not chasing reach, you’re building depth.

Sure, niche content might get fewer views, but those views matter. They come from qualified, engaged, people who are diving into your domain.

These are the ones you’ll build genuine connection with, exchanging insights, hopping on calls and becoming internet friends. Even if they don’t become clients right away, they’ll remember you, and recommend you to others.

Here’s a quick example from my experience: The RAG Implementation Maturity Model: 4.5k views, but two of those people reached out for consulting, and that led to $10K in business. That’s the power of niche content.

Niche is where you build authority. It opens door to spaces the generic creator never sees.

Next, let’s zoom out and align your content with your bigger goals.

Align Content With Your Goals

Your content strategy should reflect your business goals.

But most people don’t think this through. They chase likes and impressions instead of the outcome they actually care about. That’s why they get stuck.

The biggest mistake? Publishing broad content when you need niche leads, or niche content when you’re still building awareness.

Here’s the fix:

Before you write anything, ask yourself “What outcome do I want from this post?” Make that your north star.

Content with clear intent wins. You just have to aim it right.

Now, let’s look at the smartest move : blending both approaches.

Blend Both to Win the Long Game

The real power play is mixing broad and niche content into one system.

This builds reach and relevance together. It’s not not either-or, it’s a smart sequence.

Here’s how to do it:

Use a pillar-cluster model. Start with a broad topic like “AI in Marketing”, then create several focused posts like “Prompt Engineering for B2B,” “Building a Vector DB, for Customer Segmentation” and “Evaluating LLMs for Ecommerce” that link back to the main broad topic.

This guide readers from the overview straight into the details: keeping them engaged and moving forward.

Now your content talks to everyone, but guides them based on interest and depth. This hybrid strategy is a full-funnel engine. It brings people in and moves them forward.

Let’s wrap it up.

Final Thought

Every post you publish is a move on the board.

Go broad to get seen. Go niche to get trusted.

Align your strategy with your goals, and blend both to create a content system that works on every level.

Action Recap

• Align every post with your business goals and intended outcomes.

• Use a pillar-cluster model: start broad, then link to focused niche posts.

• Blend broad and niche content to guide your audience through the funnel.

• Post broad content to attract attention and build visibility.

• Make broad posts specific and useful, with a clear next step.

• Post niche content to build deep trust and loyal followers.

• Treat every post as a strategic move that builds your long-term presence.

That’s how you win the content game: one smart move at a time.

That’s it for now—catch you next time,

Paolo Perrone

Creator of LinkedIn Audience Building for AI/ML Engineers

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