Stop Chasing Followers
Start Creating Content Worth Following
Most creators struggle to grow because they’re chasing the wrong outcome.
They chase followers instead of building something worth following. They obsess over likes, impressions, and vanity metrics, thinking visibility equals success.
The problem? This approach leads to short-term spikes, a bunch of followers who don’t really care and eventually, burnout.
The solution is shifting the focus from chasing followers to creating content that pulls the right people in.
Today, we’re going to walk you through just that:
How content acts like a magnet to attract your ideal followers
What it means to build your own magnetic field with consistent, quality content
The three pillars that drive magnetic content: curation, consistency, and quality
Mastering this approach means building lasting influence, deep engagement, and sustainable growth. The result? A loyal audience that trusts and values your work.
Let’s start with why followers aren’t the goal.
Followers Aren’t the Goal. They’re a Byproduct
Chasing followers directly often ends in disappointment.
When you obsess over numbers, you lose sight of what really matters: meaningful connections. This leads to surface-level engagement and an audience that doesn’t care about your message or your work.
When you put your audience’s needs first, followers grow naturally, and they stick around because they see real value in what you offer.
The real unlock comes from shifting your focus to creating consistent, valuable content that solves problems. Build value, and the right people will follow.
Forget shortcuts. Build a foundation that lasts.
Next, let’s explore how your content can become a magnet, pulling in the right people without you having to chase them.
A Magnet Doesn’t Chase Paper Clips, It Pulls Them In
Good content works the same way. It doesn’t chase, it attracts.
This is the essence of pull marketing: building genuine trust and lasting interest without shouting or pushing. It’s about offering value so strong that your audience can’t help but come to you.
Chasing followers with pushy tactics is the fastest way to annoy people.
Instead, focus on creating content that answers real questions, solves actual problems, and speaks directly to what your audience cares about.
When your content pulls in you become the go-to source. People seek you out because you’ve earned their trust and attention.
Up next: why creating a consistent magnetic field with your content is the secret to sustained growth and engagement.
Your Content Should Work Like a Magnet
If you want to attract the right audience, your content needs a magnetic field: clear, consistent, and impossible to ignore.
Without it, your message fades into the noise. No matter how good your ideas are, if you’re not showing up regularly with content your audience actually wants, they’ll scroll right past you.
Consistent, focused content builds momentum. It reinforces your authority, keeps people engaged, and signals that you’re worth paying attention to.
The fix?
Plan with purpose: focus on topics that resonate with your niche and schedule them regularly. When you do this people stick around—and new ones keep showing up.
Next, let’s break down the three core drivers of that magnetic pull: curation, consistency, and a clear quality trajectory.
What’s Your Magnetic Field?
Your content’s pull comes from three pillars working together:
A curated library of niche content,
Consistent new creation of content,
An increasing trajectory of quality over time.
Together, these build trust, authority, and momentum. Miss one, and your magnetic field weakens.
For example:
Post often but without quality? You lose credibility.
Create great content but rarely show up? You lose attention.
Share good content, but it’s all over the place? You confuse your audience.
The fix:
Start by auditing what you already have. Find your strongest pieces and double down on those topics. Every new post should sharpen your message and raise your bar.
Think of your content as a living library:
You’re collecting your best thinking, adding new insights regularly, and polishing old work to keep it sharp.
That’s how you build a magnetic presence—one that pulls the right people in and gets stronger with every post.
Next: why building a strong content library matters more than chasing an audience.
You Don’t Build an Audience. You Build a Library of Content
A loyal audience doesn’t come from hacks or hype, it grows from a body of content that actually matters.
Forget chasing quick hits. Evergreen content, those that answer basic questions and stay relevant over time, generates 70% of website traffic long-term (HubSpot, 2023). That means depth, clarity, and relevance beat chasing viral moments or quick follower boosts.
Start by creating cornerstone pieces: detailed guides, how-to resources, and answers to important questions in your niche. These posts become the backbone of your content library and the reason people keep coming back.
Avoid the mistake of prioritizing virality over substance. Focus on substance. Build things that last. These are the things that build your reputation.
Up next: how the right content naturally draws in the right people.
And the Audience Will Follow
When your content hits the mark you don’t need to chase anyone. The right people show up on their own, and more importantly, they stick.
Vanity metrics won’t build a business, a brand, or real trust. Gimmicks like buying followers or blindly jumping on trends might give you a spike, but they burn out fast and leave nothing behind.
The creators who win? They build substance. They post with intention. They earn attention.
To measure real traction focus on meaningful connections:
The quality of conversations your content sparks
Return visits from folks who want more
How often people come back for more
That’s real audience growth. People who trust you, believe you, and are ready to act when you speak.
Remember this
You don’t chase followers. You attract them.
Content is your magnet. Skip the vanity metrics. Double down on value.
Publish with care, consistency, and quality. Focus on the pull, not the push.
Now ask yourself: what can you publish this week that actually earns attention?
That’s your next move. Make it count.
Key Action Recap
Help people with useful content
Write about real problems your audience cares about
Post regularly so people know they can count on you
Focus on a few key topics and get better over time.
Measure success by real engagement: replies, shares, and repeat visits.
Pick one helpful post idea this week, and publish it.
That’s it for now, catch you next time,
Creator of LinkedIn Audience Building for AI/ML Engineers
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