How I Close 6-Figure Deals on LinkedIn — While Building Genuine Relationships

A 7-part playbook to turn content into pipeline (without the cringe)

Let’s get one thing straight:

LinkedIn isn’t a popularity contest.
But most people treat it like one.

They chase impressions like it’s TikTok.
They measure success in followers and likes.
They obsess over going viral, thinking that’s what drives business.

Here’s the truth:

Impressions are just a means to an end
Followers don’t matter if they never become clients
And going viral is just ego fuel (coming from someone who goes viral often)

And yet, every day I see tech creators wasting hours on content that does nothing for their business.
Why?

Because they’re playing the wrong game.

They post for validation. Or awareness. Or just to “build presence.”
But they skip the part that matters most—building relationships.
The kind that lead to actual conversations. Actual trust. Actual deals.

LinkedIn isn’t a popularity contest.
It’s a pipeline platform.

Used right, it’s the most powerful sales engine in B2B.

Some think the answer is InMail, ads, or paid promos.
They throw money at LinkedIn hoping to buy attention and clients.

But here’s the catch: none of that compounds.
None of it builds real pipeline.

You can pay for clicks and messages, but if your approach isn’t right, those leads disappear just as fast.

Real pipeline comes from relationships.
From content that opens conversations.
From showing up consistently, with something worth saying.

That’s why today I’m sharing the exact playbook I’ve refined over the past few years to actually close clients on LinkedIn.

When I started, I had no idea what I was doing. Seriously.
|But this years alone, I’ve already pulled 6-figure just from LinkedIn DM.

So, without further ado, let’s dive in:

The LinkedIn Social Selling Framework

Success on LinkedIn comes down to three things:

1. Create

2. Connect

3. Convert

Let’s break it down step-by-step:

1️⃣ Start With the Right Content

Here’s the biggest mistake I see:

Posting without a goal.

If you don’t know who your target audience is yet—no stress. You’re experimenting, and that’s part of the process.

But if you’re posting just to chase impressions or grow your follower count, you’re missing the point.

Content isn’t about reach. It’s about relevance.

Every post should speak directly to the problems your ideal clients deal with daily.

Your job is to show up in their feed and make them say, “Damn, that’s exactly what I’m stuck on.”

Share what’s working.
Break down how you think.
Talk about what broke, and what you did next.
Keep it practical. Make it clear. Focus on earning trust, not applause.

This builds trust at scale. And trust is what move your funnel forward—not vanity metrics.

2️⃣ Chat With Your Crowd

Another huge mistake? Posting and ghosting.

Dude—people are gifting you their time and interest. How could you just ignore that?

The comment section isn’t an afterthought, it’s the main stage. That’s where the relationships start.

You should be spending as much time there as you do writing the post.

When people comment on your post or connect with you, don’t just say “thanks.”

Ask what they’re building.
What’s working. What’s not.
Don’t pitch—just be curious.
=Connect them with others if it makes sense.

That’s how you build a tribe. A tribe that will amplify your message way beyond anything you can do alone.

3️⃣ Make a Dream List

Most people wait for leads to come to them. That’s backwards.

Go first. Be intentional.

Pick 100 ideal clients—companies you’d actually love to work with. The ones where landing a call would get you genuinely excited.

Follow them
Connect with key people
Engage with their posts—start showing up in their world.

Not with “great insight!” fluff, but adding something to the conversation. Show them you’re sharp. Helpful. Worth remembering.

Don’t wait until you’re ready to sell to get on their radar.

Be useful before you ever send a DM.

This is how you warm up the room—so when you finally do reach out, it doesn’t feel cold.

4️⃣ Get On a Call (But Don’t Sell)

This is where most people get stuck.

They either don’t move the conversation forward because they don’t know how, or they go too hard, pitching way to early.

Neither works.

Nor going all too formal. Why would you ruin the vibe with some corporate "discovery call"?

The move is simple: when it feels right, just say: “Hey, want to jam for 15 minutes? No agenda—just curious to hear more.”

No pressure. No pitch deck. No “let me walk you through my 47-slide presentation.”

Keep it casual. Keep it human. It’s about understanding, not selling. A conversation—not an interrogation

Your job is to listen more than you talk.

Lead with curiosity:

Ask what they're excited about
What's keeping them up at night
What they tried in the past, what’s working and what’s not

. . Where they want to be in six months.

Don't pitch—just understand. Most people don’t get that kind of attention—and they’ll remember it.

The right people will lean in. The rest? You just made a connection that might lead to something down the line. Win-win.

That's how real business gets done. Through actual relationships, not LinkedIn spam.

That’s how you get people comfortable enough to actually say yes.

5️⃣ Follow Up with Value

The call’s done. You had a great convo. Now what?

Don’t ghost. Don’t send a 12-page proposal nobody asked for.

You need to follow up with intention.
No improvisation. You need to be intentional.

Send a short Loom video:

Make it personal. Talk like a human. Reference the conversation.
Say something like, “Based on our convo, here’s how I’d help.”
Send a quick video breaking down how you can help.

That little gesture goes a long way.

It shows you listened. You understand where they’re at. And you’re already thinking about what would actually help—not what you want to sell.

There’s no pressure. No call to action disguised as a favor. Just value. If there’s a fit, the next step will feel obvious. You won’t need to push.

Make the video specific. Keep the step low-friction. And only do it when the fit is real.

The goal isn’t to impress. It’s to make moving forward feel like the natural next step.

6️⃣ Keep It Warm

Not everyone says yes on the first call. And that’s completely normal.

Think about it—when was the last time you saw an ad and immediately bought something? Probably never. Buying takes time, trust, and the right timing.

It’s the same on LinkedIn. Deals usually come from the people who didn’t say “yes” right away but kept you in mind. They come back when the problem gets urgent and the timing is right.

So keep showing up. Stay visible in a low-pressure way.
Drop a thoughtful comment. Share something relevant.
Say congrats when something good happens.

You’re not chasing. You’re staying relevant. You’re the friendly face in their feed who adds value without asking for anything in return.

Because when the problem finally gets too big to ignore guess who they’ll call first?
You.

7️⃣ Stay Consistent

One post won’t change your business. One comment, one DM, one call—they won’t move the needle on their own. A viral moment might spike your reach, but it won’t build lasting success.

What will? Showing up every day with a system that works.

LinkedIn isn’t about chasing followers or likes. It’s about building trust. Offering value first—before you ask for anything in return.

That’s how relationships are built. And relationships compound.

One good conversation today can turn into a six-figure opportunity a year from now—if you stay consistent. If you keep it warm. If you make every interaction authentic.

Consistency is the secret sauce.

It’s the only way to turn LinkedIn from a popularity contest into a powerful sales engine.

Do this right, and you’ll gain more than just clients.

You’ll build a network that backs you: people who trust you, refer you without being asked, and and keep coming back.

And when the time’s right?

You won’t have to chase.

They’ll already know who to call.

Want to see how I turn content into real conversations—and those conversations into clients?

In the next issue, I’ll share the exact messages, outreach flow, and follow-up system I use to turn LinkedIn into a powerful sales engine.

Make sure you don’t miss it.

That’s it for now—more soon!

Catch you next time,

Paolo Perrone

Creator of LinkedIn Audience Building for AI/ML Engineers

---

PS — If you’re finding value in The Tech Audience Accelerator, would you mind forwarding this edition to a friend? It only takes a few seconds, but helps me reach more tech creators and builders like you.

And if you want to be an even better friend, you can share The Tech Audience Accelerator by clicking the button below. Just let me know if you do, so I can send you a thank-you bonus.

I’d also love your feedback to make The Tech Audience Accelerator even better. Please drop a comment with:

• Ideas you want to see in future editions

• Your biggest takeaway from this one

I read and reply to every single message!