Most research paper posts gets ignored. And for good reasons.
They’re hard to read, packed with jargon, and completely lack context.
Even if the research is interesting, the post gives you no reason to care.
But every so often, someone flips the script.
They take a dense, technical paper, and turn it into a viral post you can’t ignore.
He’s not chasing engagement with clickbait.
He’s a serious ML researcher (and one of my personal favorites).
Yet when he recently posted about a new paper, it pulled in over 3,600 reactions.
Why? Because he did what most people don’t:
He framed the core insight.
He stripped away the noise
And he made the post valuable—even if you never read the paper.
Let’s break down what made that work. And how you can borrow the structure.
Here’s the template
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