Stop Posting Randomly
The 4-Post Strategy Every Top Creator Uses (But Never Share)
The reason most creators struggle to grow on LinkedIn is because they post with no clear purpose.
This happens because most creators—especially in data, AI, and ML—focus on output instead of strategy. They post whatever’s top of mind, whatever’s trendy, they hoping something sticks. But without a clear focus or strategy, their content becomes scattered and forgettable.
The fix is simple: write content with intent.
Which is why I’m going to show you the four content types that power every high-performing account.
We’re going to walk you through:
Getting Noticed 🚀
Sharing Knowledge 🎓
Making Connections 💬
Promoting Your Stuff 📣
Once you understand these buckets, writing with intention gets easier. You’ll stop second-guessing what to post. You’ll start attracting the right audience, turning casual readers into loyal followers, and finally creating leverage from your content.
It’s the difference between randomly “posting more” vs building something magnetic—something people return to, and can’t help but share with others.
Let’s start with the first and most foundational content goal.
Getting Noticed 🚀
If no one sees your post, the rest doesn’t matter.
Visibility is your entry ticket. LinkedIn’s algorithm doesn’t reward the “best” ideas—it rewards attention. You can have the smartest take on RAG, but if your first two lines don’t hook people, you’re invisible.
Data backs it up: only 1–2% of your audience sees your post unless it gets early engagement (source: LinkedIn Engineering).
The good news? Hooks, structure, and timing are learnable. Open with tension or curiosity. Write in short lines. Use formatting to make it scannable. Start with: “Most people get this wrong…” or “Here’s the exact prompt I used to…”
Don’t fall into the “I’ll just post value” trap—people need a reason to stop scrolling first.
Master attention, and your expertise has a chance to shine.
Next, let’s talk about how to use that attention wisely.
Sharing Knowledge 🎓
Sharing useful ideas is how you earn trust and authority.
People follow creators who teach them something. If you’re in AI or data, you’re sitting on gold: lessons from the field, client mistakes, tools that actually work. But too often, smart creators just repost news or echos what others are saying—without adding their own perspective or leveraging their experience.
According to Edelman and LinkedIn, 61% of decision-makers say thought leadership content influences who they work with.
That’s your opportunity. You don’t need a PhD or a massive following—just a clear point of view. Credibility doesn’t come from summarizing trends or reposting GitHub repos. It comes from showing what you’ve done firsthand, what you’ve tried, and what you’ve learned along the way.
Flex your expertise. Share your take. Show people why you’re worth listening to.
When you do that consistently, your audience starts to remember you.
And the more they remember you, the easier it is to connect.
Making Connections 💬
The fastest way to grow? Be a real person.
People want to follow people—not just experts or brands. You become relatable when you drop the shield and share a story, an opinion, or even a failure. That’s what starts conversations and builds community.
Harvard Business Review found that stories boost engagement by 22x.
That means the occasional messy whiteboard shot, a personal pivot story, or a note about what you’re struggling with does more than any CTA ever could. These posts show your audience that you’re not just smart—you’re human.
The mistake is thinking vulnerability means weakness. It doesn’t. It means you’re not afraid to lead with honesty.
And when people connect with you, they stick around—even when you promote.
Speaking of…
Promoting Your Stuff 📣
If you don’t tell them what you offer, they’ll never know.
You’re building an audience for a reason. Whether it’s to sell a service, grow a newsletter, or launch a course—at some point, they need to take action. That’s where promotional content comes in.
Clear calls to action can drive 2x more conversions (source: HubSpot).
But there’s a catch: your promos need context. You can’t just drop a link and bounce. Wrap your offer in a story. Show how it helps. Make it feel like a natural extension of the value you already give.
Try the 3:1 rule: 3 valuable posts for every 1 promotional one. That way, people won’t mind when you ask for something—they’ll actually want to support you.
The goal isn’t to push—it’s to guide.
Keep this in mind
Every post has a job to do.
Not five. Not none. Just one.
Before you hit publish, ask yourself: Which of the four buckets does this belong to?
Then write it like you mean it. Make it matter.
That’s it for now—more soon!
Catch you next time,
Creator of LinkedIn Audience Building for AI/ML Engineers
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